Now the Center finds itself more relevant than ever in light of current events in America and around the globe. The museum is open to the public in a safe, limited number format for visitors, as well as online. Create an ad campaign for the National Center for Civil and Human Rights (NCCHR) that will inspire and create awareness for them during Covid and beyond. But creating awareness will not be enough. Activation will also be needed in the form of new members joining or, at a minimum, new visits to the museum either virtually or in person.
18 to 30-year-olds who go to college or are young professionals just beginning their careers. Although it would be great to reach everyone and convince them all to be a part of the museum, we need to focus our limited resources on just this demographic.
ENGAGING THE NEXT GENERATION OF WORLD CHANGERS
As part of a bigger campaign, I designed a deck of cards with the intention of starting conversations. Targeting a younger audience that often takes to social media to air their views and opinions about social and political issues, we decided to create a platform that helps them do this.
*images do not belong to me